When it’s time to make a big decision about something important, for example what takeaway to order, my friend Alex has an excellent solution – The Make-A-Face Game. It’s very simple – someone gives you each option one by one and you let your face react naturally to each in turn. When it’s apparent you’ve grinned much wider for curry than pizza, you’re ready to order.
I was trying this for a question that’s been on my mind:
“What page should open if you click on a link to pre-order this album?”
It went something like this:
Make a face for Amazon
Make a face for iTunes
Make a face for Pledge Music
Wow looks like I’m pretty happy with that. The record will be available on all retailers, including Spotify which I love, but first up is Pledge.
In the past, Pledge was sometimes a bit “Please help me. I need money to do a thing, give me all the money! Otherwise the thing will never happen and I will be sad and oh no it’s all your fault.”
But now it’s more like “I’ve made a thing. Pre-ordering it early will allow me to better release and market the thing. Plus if you’d like something extra like a concert in your living room, or handwritten lyrics or we could go out shopping together OMG I know this amaaaazing vintage place on the upper east side or whatever, we can do that too.”
Here’s why it’s so good:
– It gives everyone the opportunity to pay fairly for the music, if they want to, and in a way that massively and directly supports the artist.
– For those who find that being closer makes the experience of music better, we strengthen the bond. There’ll be blogs, videos from the studio, social bits, Q&As… that kind of thing…. all there if you want them, or not if you don’t.
– Having extra things on sale as well as the album makes it way more interesting. Maybe suggest an idea for one – thanks to everyone who already has. We’re not going shopping by the way. I fucking hate shopping.
– It all massively helps to bring the record to a wider audience, both by using the money raised to help promote it and by us just talking about it like this.
It won’t kick off for a couple months, so in the meantime if you have suggestions for offers, add them below or email me at the address at the top. Let me know what you’d like to see and we’ll try and make it happen. So far we’ve got signed CDs, exclusive T-shirts, handwritten lyrics, house concerts, plus others I can’t announce yet. Any more?